Bob

Bob is the stereotypical minifigure used by LEGO, and is commonly used as a mascot. Bob appears in various places on LEGO.com, and was used as an NPC in the MMOG LEGO Universe aboard the Venture Explorer. Bob is also found in LEGO Digital Designer on the hide tool. He has only appeared in two sets, LEGO Universe Promotion 2008 as well as in several variations of 752437 Large Minifigure Display Case.
 * credits to Brickipedia for the description